Tools Your Print Provider Should Be Using Professional3 months ago - Mobile Devices - Maiduguri - 32 views
There isn’t a clear-cut answer to this question. In fact, “versus” is the wrong word to use when comparing digital and flexographic label printing; neither technology is inherently better or worse than the other.
Which press technology makes the most sense for a particular job will depend on a host of brand-specific factors, including run size, promotional opportunities, lead time, design complexity and more.
And because there are so many factors to consider, there’s no quick rule of thumb you can reference: “If X, then digital is the best technology for your brand. But if Y, then flexo is the better choice.”
So, with no simple answer to this question, how do brands choose?
Well, it requires a conversation with a label converter. And not just any label converter — one that has experience printing millions of labels on both digital and flexo presses. Converters with the capability to print with either technology will give you an unbiased take on which is best suited for your brand’s unique needs.
And while there’s no substitute for a conversation with your converter, in this article, we’ll walk you through the basics of each technology, and certain scenarios in which each might be “better” for your brand.
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